FREQUENTLY ASKED
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Merchant Agent is a done-for-you reputation management service. We handle everything — sending review requests to your customers, responding to reviews professionally, optimizing your Google Business Profile, and more. You focus on your business while we build your reputation.

Merchant Agent is built for local business owners who want more 5-star Google reviews without the hassle. We work with home service businesses, restaurants, medical practices, and franchises. Whether you're a solo operator or managing multiple locations, if you want more reviews without the heavy lifting, we're for you.

Most clients see their first new reviews within 48–72 hours of setup. Significant volume typically builds over the first 30–60 days as our automated system reaches more of your customers consistently.

Most businesses are fully set up in under 30 minutes. Just connect your Google profile, connect your CRM, and upload your personalized image. Then you're good to go! An optional onboarding call is available if you'd like a walkthrough.

Nope! Setup takes just a few minutes — so you could start getting reviews within hours. But if you prefer a quick walkthrough or need help with the integration, we're happy to hop on a call and help you get sorted.

Very little. We handle everything. You may need to provide your customer contact list or connect your POS system, but day-to-day management is entirely handled by our team. You'll get updates and reports — that's it.

We integrate with most major CRMs, booking tools, and invoicing platforms — including Jobber, QuickBooks Online, Housecall Pro, Workiz, Square, Zapier, and thousands more. If you're not sure, reach out and we can verify your specific software.

We primarily focus on Google, which has the highest impact on local search. We also support Yelp, Facebook, TripAdvisor, and 50+ other platforms depending on your industry.

This is our secret sauce! Instead of a boring plain text message, we send a photo of you or your team with the customer's name auto-populated on the image. It catches their eye and leads to significantly higher review conversion rates.

We use automated SMS and email campaigns sent at the optimal time after a job or transaction. Our messaging is personalized and designed to maximize response rates — including optional follow-up sequences for non-responders.

We respond to every negative review professionally and promptly on your behalf. We also have a process to flag reviews that may violate platform guidelines. Our survey system can also privately route unhappy customers to you before they post publicly.

We can't block or filter reviews — that's against Google's policy and can get your profile shut down. Instead, we help you proactively ask the right customers at the right time. We make it easy for the happy majority to speak up, which naturally outweighs the occasional negative.

Absolutely not. We follow all platform guidelines strictly. We ask customers for honest reviews — we never offer incentives or post fake reviews. Everything we do is 100% compliant with Google's policies.

No contracts — ever. We like to say we're easy to work with and easy to get rid of. You can cancel your plan within the dashboard in a few clicks. We want you to stay because you're seeing results, not because you're locked in.

You're billed 10 days after you start your free trial, then every month after that. No hidden fees or surprises.

We offer several plans to fit different business sizes and budgets — starting at $99/month. Visit our pricing page for current rates, or contact us for a custom quote.

We offer a 10-day free trial on all plans, plus a free reputation audit — a full analysis of your current online presence. This gives you a clear picture of where you stand before making any commitment.

We work with virtually any local service business — from landscapers and plumbers to dentists and medspas. If you serve local customers, we can help. Check our Industries page to see if yours is listed.